I gave this a 'FAIR' rating because it does hydrate, but the texture of the serum is displeasing and sticky. Couple that with the hydrogel being of a weird more plastic-like material, makes for a giant MEH to this mask. I won't be repurchasing. Full review here if interested: http://nonsonoquitter.blogspot.com/2015/07/july-faves-and-fails.html